Our customer had performed extensive user interviews on behalf of their own customers, visiting hospitals and talking to a variety of staff and administrators. The goal was to identify opportunities in the marketplace for new product ventures. We joined their multi-day brainstorming process to help sort through the data. The challenge was to find good matches between the identified opportunities, the potential engineered solutions, and the fit within their organization’s expertise and capabilities. We’ve joined the team on many more of these sessions in various areas of interest such as urology, laparoscopic surgery, and the surgical suite.