Given the significant costs of bringing a product to market, it can be overwhelming (and maybe even scary) deciding which ideas are worth the investment. Root3 Labs offers what we call Strategic Discovery services to help our clients evaluate opportunities for innovation to gain confidence in their decision before we ever start engineering.
This process has been proven many times over in the creation of new ventures, extensions to existing product lines, and everything in-between. The output is typically a handful of compelling opportunities for potential development, each with one or more promising solution concepts.
Root3 Labs can execute on this process as a turnkey research project or come alongside a client to enhance an internal effort and everything in between. As always, we work to understand how to tailor each step to a client’s needs.
As the saying goes “measure twice, cut once,”. It’s critical to start a development project with a thoroughly evaluated need to maximize the chances of a product-market fit and commercial success. Innovators who seek to make the most of their limited resources are wise to invest up front in making sure they are pursuing the best strategic opportunities. The Strategic Discovery process and deep expertise of the Root3 Labs team filters out the ideas that sound great have a fatal flaw from the start and identifies those which are most promising.