Assessing Potential, Reducing the Risk
Pairing experience and expertise to make confident decisions.
Root3 Labs can execute this process as a turnkey research project or come alongside a client to enhance an internal effort and everything in between. As always, we work to understand how to tailor each step to a client’s needs.
Finding the right opportunities
We work with clients to document and refine goals, agree on the scope of discovery work, and define organizational values used to measure and compare opportunities. Making these things explicit is suitable for strategy and communication both internally and for us.
An open-eyed, open-ended look at the domain – best accomplished through a mix of observation, ethnographic research, interviews, and desktop research – to produce a list of unmet needs. We bring in a fresh perspective to get past the assumptions and norms that evolve in any company or industry.
We accurately assess customer needs by translating them into well-organized statements. This is done primarily through a “brief” that gives us all the relevant information about the problem at hand, including market size, existing solutions, key factors for stakeholders, and necessary solution criteria. A more profound comprehension of this space refines our understanding of customers’ needs and shows hints for potential innovation; it also becomes a resource for anyone joining the project later on.
Ideation & Evaluation
Our broad range of experience gives us an edge in providing solutions for our clients. We use a creative approach to ensure ideas align with the company’s goals and are tailored specifically to the client’s needs. Having plenty of potential solutions allows us to find the best one, which means we can provide exceptional results and exceed expectations.